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Country Intelligence Hub

3 Reports

Macro-level country research powered by official census, survey, and regulatory data. Household economics, digital infrastructure, and sectoral deep dives.

Company Intelligence Hub

5 Reports

In-depth analysis of high-growth companies across payments, logistics, and AI sectors. Business models, financials, competitive positioning, and growth outlook.

Consumer Insights

3 Reports

Primary research on Indian consumer behavior. Survey-driven analysis of purchase patterns, brand preferences, and emerging category trends.

Quick Commerce Intelligence

4 Reports

Real-time insights on India's booming quick commerce sector. Market dynamics, competitive landscape, and operational benchmarks.

🥚 NEW

Blinkit Eggs Category

Trust-led reset in eggs. Eggoz dropped from 26% to 14% post trust shock. Demand fragmented across brands.

-12pp Eggoz Drop
46% Others Share
🌾 NEW

Blinkit Atta Category

Aashirvaad leads with 52% share. Trust over trial in India's staples market.

52% Aashirvaad
27% of Atta-Rice-Dal
🛒

Blinkit December 2025

Top items on Blinkit in Dec 2025. Electronics leads at 13.9%, Apple emerges as #1 brand.

13.9% Electronics
Apple #1 Brand
🍫 NEW

Blinkit Energy Bars

Deep dive into Blinkit's energy bar category. Brand positioning and pricing analysis.

Blinkit Platform
Energy Bars
🥜 NEW

Blinkit Peanut Butter

Protein-led demand is reshaping Blinkit's peanut butter category. 73% market controlled by top 2 brands.

Blinkit Platform
Peanut Butter
🍿 NEW

Blinkit Popcorn

Why popcorn has become a two-brand category. 4700BC and Act II control ~99% of sales.

Blinkit Platform
Popcorn
🍜 NEW

Korean Noodles Takeover

34% of Blinkit's noodle sales are Korean. Tier-2 cities outpacing metros. Maggi's premium gap exposed.

Blinkit Platform
Korean Noodles
💪 NEW

Protein & Supplements

57% controlled by 3 brands. Trust beats discovery in high-stakes nutrition. ON, TWT, MuscleBlaze dominate.

Blinkit Platform
Protein
📊 NEW

The Power of Few

Just 18% of brands drive 80% of Blinkit's sales. Pareto principle across 2,777 brands.

Blinkit Platform
80/20 Analysis
🚀 NEW

Beyond the Power of Few

35% of top-performing brands are D2C. Digital-first wins in premium niches while traditional dominates staples.

Blinkit Platform
D2C Analysis
💝 NEW

Valentine's Day 2025 Sales

Gift & Kits grew 445%, Jewelry 428%. Cadbury & Amul lead brands. Last-minute gifting drove 8% sales growth.

+8% Sales Growth
V-Day 2025
🛒 NEW

Top Grocery Items

What customers buy most on quick commerce. Grocery 63.6%, Beauty 13.4%. Sweets & chocolates lead grocery.

$6B Industry
Grocery Deep Dive
📈 SOON

Q-Commerce Market Overview

Market sizing, growth trends, and TAM analysis. Blinkit, Zepto, Instamart dynamics.

$5.5B Market
40%+ CAGR
🏪 SOON

Dark Store Economics

Unit economics breakdown, operational benchmarks, and profitability analysis.

2,500+ Stores
10-15 min
🚴 SOON

Last Mile Logistics

Delivery fleet economics, rider earnings, and route optimization metrics.

500K+ Riders
₹15-25/delivery

Datum Charts

5 Charts

Bite-sized data visualizations and key metrics from companies and markets. Quick insights for informed decision-making.

RBI
NEW

Credit Growth Hits 19-Month High; CD Ratio at Record 82%

Bank credit growth accelerated to 14.6% YoY. Outstanding credit at Rs 204L Cr. Deposits lag at 12.45%.

14.6% Credit YoY
82.3% CD Ratio
NFHS
NEW

Alcohol Peaks at 35-49, Not Youth

27.4% of men aged 35-49 drink — India's core segment. Women below 2.5% across all ages.

27.4% Men 35-49
<2.5% Women
NFHS
NEW

Goa to Bengal: Regional Alcohol Map

Goa leads at 59.1%, West Bengal lowest at 25.7%. Regional variations across 14 states.

59.1% Goa
25.7% W. Bengal
NFHS
HEALTH

Alcohol Use: Income Inverse

Consumption halves from poorest to richest. Men: 26.6% → 12.8%. Women: 3.4% → 0.4%.

26.6% Men (Lowest)
-52% to Highest

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