Datum Charts Nov 2025

Domino's Delivery Share Climbs to ~74%, Reinforcing Its Delivery-First Model

Delivery channel now contributes nearly three-fourths of revenue, rising from 64.3% in Q1FY24 to 73.9% in Q2FY26. This shift reflects strong underlying demand and sustained aggregator growth, while dine-in remains structurally challenged.

73.9%
Delivery Share (Q2FY26)
Up from 64.3% in Q1FY24, a 9.6pp gain over 10 quarters
+9.6pp
Share Gain
Shift from balanced to delivery-led model
+23.7%
Order Growth
YoY momentum driven by aggregator penetration
26.1%
Dine-in Share
Down from 35.7%, flat YoY performance
Exhibit
Domino's revenue mix: Delivery vs. Dine-in
% of quarterly revenue by channel, India, Q1FY24–Q2FY26
Delivery
Dine-in
The Big Picture

Domino's India continues to deepen its delivery-led model, with the delivery channel's share of revenue rising from 64.3% in Q1FY24 to 73.9% in Q2FY26. This steady 10-quarter shift reflects strong underlying demand, supported by robust delivery revenue growth that peaked at 29.7% YoY in Q3FY25.

Why It Matters

Order momentum has followed a similar trajectory, with 23.7% YoY growth underscoring greater frequency, broader usage occasions, and sustained dominance of aggregators. In contrast, Domino's dine-in channel has remained largely flat year over year, becoming a margin-accretive complement rather than a growth driver.

Delivery Growth

64.3% → 73.9%

Consistent 9.6pp expansion over 10 quarters. Revenue growth peaked at 29.7% YoY, sustained above 20% through Q2FY26. Driven by aggregator penetration and convenience-first ordering.

Dine-in Stagnation

35.7% → 26.1%

Share declining steadily; flat YoY performance despite store expansion. Network scale not translating to traffic. Becoming margin-accretive complement, not margin driver.

Model Shift

Structural Change

Transition from balanced dine-in/delivery brand to predominantly off-premise, convenience-driven platform. Higher aggregator reliance increases commission burden and reduces pricing control.

The rising delivery mix highlights a structural evolution in Domino's operating model — from a balanced dine-in/delivery brand to a predominantly off-premise, convenience-driven platform. While delivery growth brings scale, it also increases reliance on aggregator channels with higher commission burdens.

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Disclaimer: This analysis is for informational purposes only and should not be construed as investment advice. Data is based on publicly available company filings and investor presentations. Domino's India operates through Jubilant FoodWorks Limited. Performance metrics sourced from quarterly investor presentations.
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