Average Selling Price Triples as Ethos Moves Decisively Upmarket
www.datumintell.com
About the Company
Ethos Limited is India's largest luxury and premium watch retail company, with a portfolio of 50+ premium Swiss and international watch brands. Operating 60+ retail stores across India, Ethos dominates the organized luxury watch retail market with exclusive partnerships with brands like Rolex, Omega, TAG Heuer, and more.
About This Chart
Ethos has seen a sustained premiumisation shift over FY19–H1FY26. Average selling price jumped from ₹73,261 to ₹218,000 — nearly a 3x increase. This reflects stronger demand for high-end Swiss brands and a deliberate pivot toward luxury categories.
Key Insights
What the Data Shows
- ASP increased from ₹73,261 to ₹218,000 — nearly 3x in 7 years
- Luxury + high-luxury mix expanded from 46% to 72%
- Consistent shift toward premium Swiss brands
What It Means
- Stronger margins from higher-value product mix
- More affluent, repeat-purchase customer base
- Less dependent on mid-tier volumes — brand-led demand
"The sharp rise in ASP reflects Ethos' successful transition toward a higher-value, luxury-centric portfolio. With customers increasingly trading up to premium and high-luxury timepieces, Ethos benefits from stronger margins, improved inventory productivity, and enhanced long-term profitability."
— Datum Intelligence Analysis📬 Get charts Updates
Bite-sized insights on companies and markets, delivered to your inbox.