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Section 01

Company Overview

Data as on FY25 Founding Story | Business Verticals | Product Offerings | Business Model
2021
Founded
July 2021, Delhi
Sep 2025
DRHP Filed
NSE SME IPO
14
Stores
11 EBOs + 2 Sneakrz + D2C
5
Brand Partners
New Balance, On, Saucony, Rockport, G/FORE

The Founding Story

Brandman Retail was founded by entrepreneurs with deep expertise in luxury goods and brand building, recognizing the opportunity in India's rapidly growing premium footwear market.

Promoter

Arun Malhotra

Over 22 years of experience in luxury goods branding solutions business. Co-founded Brandman Retail in 2021 with a vision to bring premium international footwear brands to Indian consumers.

22+ Years
Experience
Co-Founder
Role
Promoter

Kavya Malhotra

Over 22 years of experience in luxury goods branding solutions. Co-founded Brandman Retail, bringing expertise in brand partnerships and retail operations.

22+ Years
Experience
Co-Founder
Role
Promoter

Kashika Malhotra

Joined as promoter in 2024 following internships and training programs in retail and consulting sectors. Brings fresh perspective to brand expansion and retail innovation.

2024
Joined
Promoter
Role

Our Verticals

Brandman Retail operates through three distinct business verticals, combining offline retail presence with digital channels and wholesale distribution.

Brandman Retail Limited
Offline Vertical
Exclusive Brand Outlets
11 NB Stores
Multi-Brand Outlets (Sneakrz)
2 Stores
Online Vertical
E-Commerce Marketplaces
Amazon, Flipkart, Myntra
Company Website
D2C Channel
Reseller Outright Sales
Wholesale Distribution
Authorized multi-brand retailers
๐Ÿช

Offline Vertical

Physical retail presence through branded and multi-brand stores

โ€ข 11 New Balance EBOs
โ€ข 2 Sneakrz MBOs
โ€ข Target: 50 Sneakrz by 2029
๐Ÿ’ป

Online Vertical

Digital commerce through marketplaces and own website

โ€ข Amazon, Flipkart, Myntra
โ€ข brandmanretail.com D2C
โ€ข Growing digital presence
57.78% Revenue
๐Ÿ“ฆ

Reseller Outright Sales (B2B)

Bulk supply to large format retailers & e-commerce platforms

โ€ข Largest revenue contributor
โ€ข Central warehouse dispatch
โ€ข Predictable demand volumes

Product Offerings

Brandman Retail offers a comprehensive range of footwear, apparel, and accessories across its brand portfolio.

๐Ÿ‘Ÿ Footwear

Lifestyle
Sport & everyday casual wear
Performance
Athletic performance enhancement
Basketball
High-tops to low-tops for agility
Tennis
Shock-absorbing court shoes
Cricket
Support & pitch performance
Formal
Office & business settings
Casual
Everyday comfort & style

๐Ÿ‘• Apparels

T-Shirts
Soft everyday wear
Shorts
Moisture-wicking
Pants
Athletic casual
Sports Bra
Medium support
Singlet
Racing & training
Tights
Everyday activity
Hoodies
Everyday & warm
Jackets
Performance wear
Sweatpants
Cold weather

๐ŸŽ’ Accessories & Equipment

๐Ÿงข
Caps
Performance run hats
๐ŸŽ’
Backpacks
On-the-go storage
๐Ÿงฆ
Socks
Coolmax dry tech
๐Ÿ’ง
Water Bottles
Leakproof LDPE
๐Ÿงค
Gloves
Cabretta leather golf
๐Ÿ‘”
Belts
Cowhide leather

Business Model

Brandman operates a multi-channel distribution and retail model for premium international footwear brands.

๐ŸŒ
Global Brands
Non-exclusive agreements
โ†’
๐Ÿข
Brandman Retail
Distribution + Retail
โ†’
๐Ÿ›๏ธ
Consumers
Multi-channel access

Sales Channels:

Exclusive Brand Outlets (EBOs)
11 New Balance stores across India
Multi-Brand Outlets (Sneakrz)
2 stores, targeting 50 by 2029
E-commerce Marketplaces
Amazon, Flipkart, Myntra presence
D2C Website
Direct-to-consumer online channel
Next: Operating Metrics