Market Position
Market Position
Brandman Retail operates in India's $25 billion footwear market and $77 billion apparel market—two of the largest discretionary categories growing at 5-6% and 9-10% CAGR respectively. The company is well-positioned to capture the high-growth athleisure and sportswear segment, driven by increasing health and fitness awareness and the growing acceptance of casual wear. As the exclusive distributor for premium global brands including New Balance, On Running, and Saucony, Brandman benefits from the broader premiumisation trend and greater adoption of branded products among Indian consumers.
Indian Apparel Market
One of the largest discretionary categories and fastest-growing apparel markets globally, driven by favourable demographics, rising urbanisation, premiumisation, and greater adoption of branded products.
MARKET SEGMENTATION
Indian Footwear Market
Among the most important discretionary retail categories, supported by premiumisation, lifestyle shifts, and greater penetration of branded products.
GROWTH DRIVERS
Athleisure & Sportswear: High-Growth Segment
Increasing health and fitness awareness, growing acceptance of casual wear in social and professional contexts, and the rise of yoga and gym culture in India are propelling growth in this segment across both men's and women's apparel.
Rising Middle Class
India's middle class is projected to grow from 350M to 550M by 2030. Increasing disposable income is driving premium footwear consumption.
Sneaker Culture
Global sneaker culture has penetrated Indian metros. Social media influence and celebrity endorsements driving awareness of premium brands.
Fitness Wave
Running culture, gym memberships, and sports participation are at all-time highs. Post-COVID health awareness driving athletic footwear demand.
Premiumization
Consumers trading up from unbranded to branded, and from mass-market to premium. Brand awareness and quality consciousness increasing.
Brandman competes with direct brand stores, other distributors, and e-commerce platforms in the premium footwear space.
Nike, Adidas, Puma - Operate own retail stores
Direct competition for premium footwear consumers
Metro, Reliance, Lifestyle - Large retail chains
Carry multiple brands but focus less on premium
Amazon, Flipkart, Myntra - Online platforms
Wide reach but less experiential shopping
Exclusive distribution for premium brands
Sneakrz experiential retail format