Top Items on Blinkit: December 2025
Electronics dominates holiday shopping — Apple, Amul & Baker's Dozen lead brands
December 2025 shows a dramatic shift in Q-commerce patterns — Electronics & Electricals overtakes Grocery as the top category, driven by holiday gifting, year-end sales, and premium brand purchases. Apple emerges as the #1 brand!
The Bottom Line
December 2025 on Blinkit reveals a dramatic seasonal shift: Electronics & Electricals (13.9%) overtakes traditional grocery categories to become the #1 selling category. This is a stark contrast to typical months where Grocery dominates at 60%+. The holiday season, Christmas gifting, and year-end shopping drove consumers to purchase appliances, gadgets, and premium electronics via 10-minute delivery. Apple emerged as the top brand with 2.07% share, followed by Amul (1.83%) and The Baker's Dozen (1.51%).
Top Categories in December
- Electronics & Electricals (13.9%): Holiday gifting and year-end purchases drive this category to #1
- Personal Care (8.6%): Grooming and self-care products see consistent demand
- Home Furnishing & Decor (8.3%): Festive home makeovers and gifting
- Beauty & Cosmetics (7.8%): Party season drives makeup and skincare sales
Top Brands Winning in December
- Apple (2.07%): iPhones, AirPods, and accessories lead the charge
- Amul (1.83%): Dairy giant maintains strong everyday demand
- The Baker's Dozen (1.51%): Bakery & cakes for celebrations
- Lifelong (1.15%): Appliances brand benefits from gifting season
Category Analysis
Electronics leads at 13.9% — a dramatic shift from typical months where Grocery dominates.
Personal Care (8.6%) and Home Furnishing (8.3%) round out the top 3.
Holiday effect: Gifting-friendly categories surge while everyday grocery takes a backseat.
Key insight: Top 5 categories = 47% of December sales. Electronics alone = 14%.
Brand Analysis
Apple leads all brands with 2.07% share — iPhones, AirPods driving holiday purchases.
Amul (1.83%) shows everyday essentials still matter even in festive season.
The Baker's Dozen (1.51%) — bakery demand surges for celebrations.
Lifelong & boAt — appliances and audio brands benefit from gifting.
Key Insight: Top 15 brands = ~15% of total sales. Brand concentration remains low.
Sub-Category Analysis
Appliances (5.8%) leads sub-categories — holiday gifting drives kitchen & home appliances.
Electronic Accessories (4.5%) — chargers, cables, cases see strong demand.
Audio & Accessories (2.5%) — earphones, speakers popular as gifts.
Bread & Bakery (4.2%) — celebration and party food demand.
Key Insight: Top 10 sub-categories = 30% of sales. Electronics sub-categories dominate.
Category Performance Overview
December 2025 category distribution on Blinkit. Electronics leads — a shift from typical grocery dominance.
📱 Electronics
🧴 Personal Care
🏠 Home Furnishing
💄 Beauty
December proves Q-commerce is no longer just about grocery. Premium electronics, gifting, and lifestyle categories now see significant traction on 10-minute delivery platforms.
Strategic Takeaways
What December 2025 data reveals about Q-commerce opportunity
For Electronics Brands
- Q-commerce is a viable channel for premium electronics
- Apple's #1 position proves high-value purchases happen on Blinkit
- Festive/holiday periods drive significant electronics demand
- Accessories (cables, cases, chargers) are impulse-friendly
For Personal Care & Beauty
- Consistent 15%+ combined share shows strong category pull
- Party season drives makeup and grooming purchases
- Premium brands can leverage instant delivery for urgency
- Gift packs and combos work well in festive season
For All Brands
- Brand concentration is low — top 15 = only 15% share
- Opportunity for new brands to gain visibility
- Seasonal campaigns can significantly shift category mix
- Gifting-friendly packaging drives festive sales