Valentine's Day 2025 Sales
Top Brands & Key Sales Insights from Quick Commerce
Valentine's Day 2025 reaffirmed the power of quick commerce in fulfilling last-minute gifting needs, with chocolates, jewelry, fragrances, and tech accessories leading the way.
The Bottom Line
Valentine's Day is not just about romance; it's a massive opportunity for retailers to drive sales, especially in quick commerce. As customers scrambled for last-minute gifts — from fresh flowers and gourmet chocolates to heartfelt greeting cards and luxury perfumes — q-commerce platforms stepped in to save the day with ultra-fast deliveries. With growing demand for convenience and instant gratification, brands leveraging quick commerce capitalized on impulse buying and same-hour delivery, making this love-filled season special for consumers. Sales grew by 8% in Gross Order Value on Valentine's Day compared to regular days, powered by last-minute gift purchases.
Top Growing Categories
- Gift & Kits (445%): Most popular category — strong demand for pre-packaged gifts and thoughtful bundles
- Decorative Lights (442%): Growing trend of creating romantic ambiances at home
- Jewelry (428%): Classic Valentine's favorite — meaningful, long-lasting gifts
- Fragrance (324%): Perfumes and luxury items saw major boost for self-care gifting
Brands Loved by Customers
- Cadbury & Amul: Dominate as most-loved brands — timeless appeal of chocolates as go-to gifts
- GIVA, Bella Vita: Premium yet accessible jewelry and fragrance brands surged
- boAt, Titan: Tech and watches remain strong contenders in Valentine's gifting
- FlowerAura, Baker's Dozen: Personalized, fresh, and unique gifting choices grew
Growth Analysis
Gift & Kits (445%) emerged as the top-growing category, highlighting preference for curated, ready-to-gift solutions.
Decorative Lights (442%) and Jewelry (428%) close behind — romantic ambiance and lasting gifts.
Chocolates (110%) saw moderate growth, potentially due to increased competition from other categories.
Key insight: Last-minute shoppers drove curated gift bundles and experience-oriented purchases over traditional chocolates alone.
Brand Performance
Cadbury leads with 22% market share — chocolate remains the #1 Valentine's gift category.
Premium brands surge: GIVA (7%), Carlton London (6%), Bella Vita (6%) show strength in jewelry & fragrance.
Diverse categories: Tech (boAt), Watches (Titan), Flowers (FlowerAura) capture modern gifting preferences.
Key Insight: Top 5 brands control 51% of Valentine's sales — brand recall drives purchase decisions.
Brands Loved by Customers
Cadbury
Amul
GIVA
Ferrero Rocher
Bella Vita
boAt
Titan
FlowerAura
DesiDiya
Baker's Dozen
Farmley
Guess
📊 Brand Market Share — Valentine's Day 2025
Cadbury Product Analysis
Dairy Milk Silk dominates with 61% share (₹1.85 Cr) — the definitive Valentine's chocolate choice.
Classic Dairy Milk at 13% (₹38.6 Lakh) shows continued appeal of the original variant.
Premium Bournville captures 7% — dark chocolate gaining ground in gifting.
Key Insight: Premium variants (Silk, Bournville) = 68% of sales. Valentine's shoppers choose premium over mass products.
Cadbury Product Breakdown — Valentine's Day 2025
Category Performance Map
Valentine's Day 2025 category growth compared to regular days. Higher growth indicates strong seasonal demand driven by last-minute gifting and impulse purchases on quick commerce platforms.
📦 Gift & Kits
✨ Decorative Lights
💍 Jewelry
🌸 Fragrance
🧴 Deodorant & Talc
💻 Electronic Gifting
🍫 Chocolates
🎧 Audio & Accessories
As quick commerce evolves, brands leveraging impulse buying and same-hour delivery can make love-filled seasons even more special for consumers.
Strategic Takeaways
What Valentine's Day 2025 reveals about quick commerce gifting
For Chocolate & Confectionery Brands
- Cadbury and Amul lead — brand recall drives purchases
- Consider curated gift bundles to compete with Gift & Kits category
- Premium positioning (Ferrero Rocher) captures luxury gifting segment
- Partner with quick commerce for last-minute delivery visibility
For Premium & Lifestyle Brands
- Jewelry, fragrance saw 300-400%+ growth — Valentine's goldmine
- GIVA, Bella Vita prove accessible premium wins in q-commerce
- Invest in romantic packaging and gift-ready SKUs
- Target last-minute shoppers with same-day delivery messaging
For Tech & Electronics Brands
- boAt, Titan show tech is valid Valentine's gift category
- Electronic Gifting (225%) and Audio (108%) saw strong growth
- Position products as "gifts for him/her" during seasonal campaigns
- Leverage quick commerce for impulse tech purchases