DATUM CHARTS
Last updated: Jan 31, 2026
Average Daily Sales (ADS) Decline Even as KFC Scales Its National Footprint
ADS (Q2 FY26)
₹89K
Source: Devyani International Limited Company Filings
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₹89K
ADS (Q2 FY26)
Down from ₹109K peak
-18%
ADS Decline
From Q2 FY24 peak
734
Total Stores
+36% in 8 quarters
+7%
FY26 Recovery
From Q4 FY25 trough
Key Insights
What the Data Shows
- ADS peaked at ₹109K/day in Q2 FY24, declined to ₹83K by Q4 FY25
- Store network expanded 36% (540 → 734) in the same period
- Partial recovery to ₹89K in Q2 FY26, but still 18% below peak
- Moderation follows strong post-pandemic growth period
What It Means
- Dilution Effect: Incremental units diluting averages or entering lower-throughput trade areas
- Demand Normalisation: Post-pandemic surge settling to sustainable levels
- Competitive Pressure: Rising intensity in QSR category
- Discretionary Spend: Inflation-led pressure on QSR categories
📊 ADS vs Store Count Divergence
As store count accelerates, average daily sales per store have moved inversely — a classic expansion dilution pattern.
📉 Average Daily Sales (₹K)
Q2 FY24
109
Q4 FY25
83
Q1 FY26
98
Q2 FY26
89
Peak-to-trough decline of 24%, partial recovery in FY26
📈 Store Count Growth
Q2 FY24
540
Q4 FY24
596
Q2 FY25
645
Q2 FY26
734
Aggressive expansion continues unabated
Strategic Implications
The widening gap between store expansion and per-store sales productivity suggests that incremental units are diluting averages or entering lower-throughput trade areas. While network growth supports long-term share gains, the softer ADS trajectory indicates pressure on like-for-like performance.
This is potentially driven by weaker urban discretionary spend, rising competitive intensity, and slower dine-in recovery. This trend underscores the importance of balancing expansion with unit economics and sustaining higher-margin channel mix.
— Datumintell Analysis, Jan 2026📬 Get Chart Updates
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Disclaimer: This analysis is for informational purposes only and should not be construed as investment advice. Data is based on publicly available company filings and disclosures. KFC India operates through franchisee Devyani International. ADS figures are estimates based on reported revenue and store count. Actual figures may vary.